DOES IT
PAY TO OPERATE A MAIL
|
By Chuck Rollason
DOES
IT PAY TO OPERATE A MAIL ORDER BUSINESS IN THE SUMMER TIME?
Sounds like a pretty stupid question, doesn't it? Well, it may, but a lot of folks in this
business cut down on their advertising and direct mail promotions this time of
the year.
I just received a
letter today from a lady that said she always cuts down this time of the year
with her direct mailings but she keeps up with her advertising.. To me this doesn't make sense. People buy in the summer time, just like in
the winter. People want to join and
promote money making programs in the summer as well as in the winter..
I know the folks
that have joined my programs, under me, are not expecting me to stop promoting
them until next Fall.
They want my help in building their down -lines NOW, not next Fall!
If anything, I
think I'll step up my summer advertising and direct mail campaigns this summer.. Now that I've
discovered postcard mailing, really works, I'll probably do a lot more of this
type of promotion with my programs..
DO YOU WANT A
FULL TIME INCOME FROM YOUR MAILORDER BUSINESS?
If you'd like to get out of bed in the morning when you want
to.
If you hate those morning and evening drive time traffic jams just to
get to and from work to eke out a pay day to pay day living. If you want to make a full
time living from your mail order business. Then by gosh you're going to have to work it
full time.. Not
just in the Fall, Winter, And Spring, but all
year!
If you're trying
to get your business to the profit stage from your home, the only way anyone
will know what you are selling, promoting, or working, is if you advertise
it. It's that plain and simple. By direct mail or by constant advertising in the industry
publications or both.
If you live near
a major city, and can get a daily newspaper from that city, look at the full
page ads that some of the larger department stores run. To me it's mind boggling! I could never understand how Boscov's could advertise a full page of $1.99 items. If you have no idea what I mean. Write your daily newspaper for their
advertising rate card. Use you business
letterhead to do so. When you see what
the rates are, you'll go bonkers.. A full page ad in the
The folks that
are responsible for ad- vertising for the store
realize that they MUST continue to advertise to draw customers into their
store. They must reach thousands of
people within their selling area... I do
realize now, after all these years, and running my own Auto Parts store and
Auto Repair Garage for years, that a lot of the advertising done is for what
they call 'lost leaders'. A lost leader
is an item that is sold for almost cost, or sometimes below cost, just to draw
the customers into the store.. You'll notice that the 'lost leader' very
cheap item that you stopped in for at the store is placed in the rear of the
store. You must walk past a lot of what
they call in the business 'impulse items', before you get to your special sale
item. Many people will buy these
'impulse items' that are not on sale, just because seeing them reminded them
that they needed them. A can of motor
oil, a pack of paper dishes for the Sunday picnic, etc.
What does all
this have to do with your mail-order business?
What I'm trying to get across to you is that even though your
advertising may not bring immediate results, believe me, folks are seeing your
name and will be buying or joining with you in one of your endeavors
eventually. When they see your ads for
months and even years, even though they have never purchased a darn thing from
you, you'll become familiar to them and when they need what you have, or become
interested in one of your programs, they'll feel more confident in joining
under you or buying your product or service.
Believe me it does work this way..
You can build a
mail-order business that will support you with a small investment as compared
to what it would cost to open a conventional store, but you still have to
invest some time and money in your venture.
Contrary to what a lot of the 'fast buck scam artists' would have you
believe, you won't be able to buy their $20.00 book and this time next month be
worth a million dollars.. As much as we
all want to believe this farce, it just 'ain't'
possible!!!
I'm living proof
that you can operate a small mail-order business and make a full time income
from your own home. This is my income,
period. I don't draw a retirement check
or Social Security check, etc. Heck I
can't retire yet, I'm only 57 years old.
I started with just a few bucks here and a few bucks there and kept
re-investing. Buying
office equipment as I could afford it, etc. You can do the same as me. Now, that's what great about this
business. It's open to anyone who wants
to put forth the effort and invest some bucks.
It sure doesn't cost much to learn this business. You can get an education by just studying all
the tabloids, magazines, and just plain Adsheets that
you receive for FREE every day in the mail.. I remember back when I first got interested
in this business. I used to sit up late
at night when all had went to bed, and read and study
everything I could get my hands on. I
used to take the mail-order publications to work with me and read them at lunch
break, etc. I really got bit hard with
the mail-order fever..
If you read enough and study enough, some- thing has to rub off on you.. I used to turn off
the TV because is was distracting from my reading of
mail-order stuff! Now you know I had to
really 'be into it' when I had to turn off "Cheers".
If you want to
play in mail-order for a hobby, it doesn't matter much when you advertise or do
direct mailings. But if you want it to
become your full time business, advertise, advertise, advertise, and then
advertise some more!!!
Ó 2001 CSR
Chuck has been
doing business by the mail order method since 1984 and full time since 1991. You
can get information about Chuck’s best 3 programs by sending 2 first
class stamps and requesting the information to: Best Three Programs, PO Box
370, Dauphin 17018 Check out his web site at: www.homebucks.com
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